The Impact of Contests in Your Social Media Marketing Plan

Like any of your marketing efforts, the impact of a social media contest depends on what you want to achieve. From building a more loyal following on your social media networks to seeing an immediate shift in your bottom line, contests can have a drastic and almost...

How to Leverage Video Marketing: Tips for your Video Marketing Strategy

Among all the tools available to marketers, video has a distinctly special ability to help marketers to tell their stories. Being significantly more engaging than images and text, video is wrought with subtleties that simply exceed the bare capacities of other media....