Establishing a Mobile Marketing Strategy

There may be no greater omen of the coming dominance of the mobile platform than the recent release of Google Hummingbird. Between the proliferation of smartphones and the huge degree of importance for social media on that platform, it’s never been more important to...

How to Generate, Manage and Close Leads on LinkedIn

Used correctly, LinkedIn is a powerful ally in your ongoing quest to generate, manage, and close leads. As the most used B2B marketing channel, many aspects of the LinkedIn site are already designed to help you do just that. And it’s often worth the effort: a recent...

Marketing Your Brand on Google +

It’s clear that the ultimate goal of Google+ isn’t to become just another Facebook clone. Rather than imitate what other networks do well, Google+ is designed to serve as a foundational layer for interaction between the world of social media and search engines. That’s...