Why Storytelling is So Important for Your Brand

Stories around the campfire have always bonded people, enhanced loyalty, encouraged communication and acted as an essential channel for sharing history and current events. For today’s marketers, consumers in the global village still gather and exchange...

How to Use Long-Tail Keywords to Drive Traffic to Your Website

Keyword usage has evolved considerably in the last several years. While excessive keyword stuffing was once a widely used practice, most marketers are now aware that keyword stuffing is a practice to be avoided, as is the repetitive use of the same keywords....

Tips for Including Craigslist in Your Digital Marketing Strategy

If your digital marketing strategy doesn’t include establishing a presence on Craigslist, make it a priority this year to incorporate it. Craigslist can provide your business with more exposure to potential customers as well as help increase your local SEO...

How eBay and Amazon Could Help Improve Your Site’s Rankings

As Google continues to alter its mighty search algorithms to better push targeted and relevant content to the forefront of their search results, savvy web marketers must change their tactics to keep up in the rankings. The search highway is littered with techniques of...

Are You Reaching Your Target Market? If Not, Here’s How

  In order for your business to have a solid foundation, you must take steps to determine your typical customer and develop your marketing strategy around them. With the economy still recovering and advertising budgets shrinking, targeted marketing is only...