Why Storytelling is So Important for Your Brand

  Stories around the campfire have always bonded people, enhanced loyalty, encouraged communication and acted as an essential channel for sharing history and current events. For today’s marketers, consumers in the global village still gather and exchange...

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Are You Reaching Your Target Market? If Not, Here’s How

  In order for your business to have a solid foundation, you must take steps to determine your typical customer and develop your marketing strategy around them. With the economy still recovering and advertising budgets shrinking, targeted marketing is only...

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Tips for Using Google Adwords

  Using Google Adwords to promote your business and pull in more sales is a no-brainer for many businesses, especially those just starting out who may not have a large advertising budget to work with. This innovative form of online advertising is built on the...

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Develop a Better Web Design to Lower Bounce Rate

The bounce rate of your website is the number of visitors who never make it beyond the first page of content and navigate away quickly. A high bounce rate means that your website is falling short of engaging visitors to the degree needed to hold their attention or...

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