7 Steps to Managing Your Company’s Online Reputation
As more and more of a company's advertising focus is moving from traditional sources of advertising to digital media, it has become increasingly important to protect your company's online image and reputation. Cyberattacks and security breaches threaten the financial...
What is Earned Media and How Does it Figure into Your Overall Digital Marketing Strategy?
Marketing your product or service online can be accomplished in one of three ways: through paid media, such as ads purchased on a social media platform; owned media, which includes your website, email, social media pages, etc.; and, earned media, which are shares,...
Anatomy of a Responsive Website
Responsive web design, or RWD, is an increasingly popular kind of site design that responds to whatever device the user is on at the moment. 67% of users say they would be than from one that is not. With numbers like that, it's no wonder that RWD has grown so popular...
Tips for Creating a Google Remarketing Ad Campaign
The days of physically going to a store to make a purchase may be a thing of the past; shopping online is now the new normal. In fact, according to a study published in the Wall Street Journal, seventy percent of Americans prefer to shop from their favorite retailers...
Web Content Tips: Improve Your Content Marketing Goals
Creating effective content for the web requires discipline, effective writing and plenty of elbow grease. How can you start creating content that is exciting and gets people interested in what your company has to offer? Here are seven web content tips to help improve...
How to Achieve Success in Social Media Marketing by Learning from Others’ Mistakes
Social Media marketing can be a tricky business. In a world where businesses are expected to be personable and funny on social media sites, countless businesses are forced to try and be playful without being offensive or tasteless. For a larger organization, a social...
What Is Digital Marketing and How Do You Integrate it into Your Overall Marketing Strategy?
Digital marketing may not be a household phrase, but in the world of marketing, there’s nothing more exciting or important. Broken down to its most basic elements, digital marketing is essentially brand promotion on 21st century electronic media. It combines popular...
How to Use Twitter for Marketing Your Brand
As of last year, more than nine out of ten American businesses use to help market their products and services. Social media marketing is here to stay, and truthfully that's reason to celebrate. Incorporating Twitter into your marketing strategy doesn't take a...