In order for your business to have a solid foundation, you must take steps to determine your typical customer and develop your marketing strategy around them. With the economy still recovering and advertising budgets shrinking, targeted marketing is only...
Using Google Adwords to promote your business and pull in more sales is a no-brainer for many businesses, especially those just starting out who may not have a large advertising budget to work with. This innovative form of online advertising is built on the premise of...
Often businesses are confronted with the terms “organic search” and “pay-per-click advertising” when investigating how to increase their online presence. While these are two very different strategies to online marketing, both can be beneficial...
The average individual living in the modern world is exposed to around 250 to 3,000 advertising messages every day. Your company’s message has to stand out to rise to the top and be heard among the din. With all the avenues that are available to you, it can be...
Digital marketing may not be a household phrase, but in the world of marketing, there’s nothing more exciting or important. Broken down to its most basic elements, digital marketing is essentially brand promotion on 21st century electronic media. It combines popular...
