How to Use Twitter for Marketing Your Brand

As of last year, more than nine out of ten American businesses use  to help market their products and services. Social media marketing is here to stay, and truthfully that’s reason to celebrate. Incorporating Twitter into your marketing strategy...

Why Use Email Marketing for Your Business?

If your exposure to email marketing has primarily been as the recipient of unwanted spam messages, you may have developed some negative feelings about the medium. But issued correctly, email marketing can be one of the most cost-effective and potent agents in any...

PPC Online Marketing: The Best Starting Point for Small Businesses

  As one of the most effective ways to generate leads online, businesses consistently choose pay-per-click (PPC) advertising to help promote their business. Developing the SEO to get your site ranked for competitive keywords can take years of work. With PPC...

What is Google Hummingbird?

Every major update to the Google algorithm has meant a drastic ensuing change for web developers everywhere. Google Panda brought in new penalties for designing content for search engines rather than readers. Shortly thereafter, Google Penguin closed some of the more...

Google AdWords: 5 Tips for Optimizing Your Campaigns

Creating a successful AdWords campaign can be a battle of trial and error. Through perpetual and almost never-ending refinement, you can continually give an edge to your ad campaigns. But just what to refine and how to do it isn’t always obvious. Of all the advice...
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