How to Use Long-Tail Keywords to Drive Traffic to Your Website

Keyword usage has evolved considerably in the last several years. While excessive keyword stuffing was once a widely used practice, most marketers are now aware that keyword stuffing is a practice to be avoided, as is the repetitive use of the same keywords....

Tips for Using Google Adwords

Using Google Adwords to promote your business and pull in more sales is a no-brainer for many businesses, especially those just starting out who may not have a large advertising budget to work with. This innovative form of online advertising is built on the premise of...

Organic Rankings vs. Paid Ads – What’s the Difference?

Often businesses are confronted with the terms “organic search” and “pay-per-click advertising” when investigating how to increase their online presence. While these are two very different strategies to online marketing, both can be beneficial...

Why Use Email Marketing for Your Business?

If your exposure to email marketing has primarily been as the recipient of unwanted spam messages, you may have developed some negative feelings about the medium. But issued correctly, email marketing can be one of the most cost-effective and potent agents in any...

PPC Online Marketing: The Best Starting Point for Small Businesses

  As one of the most effective ways to generate leads online, businesses consistently choose pay-per-click (PPC) advertising to help promote their business. Developing the SEO to get your site ranked for competitive keywords can take years of work. With PPC...