As more and more of a company’s advertising focus is moving from traditional sources of advertising to digital media, it has become increasingly important to protect your company’s online image and reputation. Cyberattacks and security breaches threaten...
As one of the most effective ways to generate leads online, businesses consistently choose pay-per-click (PPC) advertising to help promote their business. Developing the SEO to get your site ranked for competitive keywords can take years of work. With PPC...
Social media optimization (SMO) involves using social media networks to create brand awareness by making your content more engaging and easier to share. Marketers should keep in mind that SMO shares a common goal with search engine optimization (SEO) in that both aim...
Maybe you’ve heard some of the buzz about Pinterest already, and suffice to say it’s much more than hype. With more than 70 million registered users, Pinterest may not be the world’s largest social media website, but it’s certainly one of the most influential. While...
The Internet is a competitive marketplace where global populations of consumers have the ability to choose from several different vendors. If you’re interested in buying a kite, you could easily find twenty reputable kite vendors online, so which do you choose? That’s...
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