Stories around the campfire have always bonded people, enhanced loyalty, encouraged communication and acted as an essential channel for sharing history and current events. For today’s marketers, consumers in the global village still gather and exchange...
As more and more of a company’s advertising focus is moving from traditional sources of advertising to digital media, it has become increasingly important to protect your company’s online image and reputation. Cyberattacks and security breaches threaten...
Marketing your product or service online can be accomplished in one of three ways: through paid media, such as ads purchased on a social media platform; owned media, which includes your website, email, social media pages, etc.; and, earned media, which are shares,...
It’s clear that the ultimate goal of Google+ isn’t to become just another Facebook clone. Rather than imitate what other networks do well, Google+ is designed to serve as a foundational layer for interaction between the world of social media and search engines. That’s...
Social media optimization (SMO) involves using social media networks to create brand awareness by making your content more engaging and easier to share. Marketers should keep in mind that SMO shares a common goal with search engine optimization (SEO) in that both aim...
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