Why Storytelling is So Important for Your Brand

Stories around the campfire have always bonded people, enhanced loyalty, encouraged communication and acted as an essential channel for sharing history and current events. For today’s marketers, consumers in the global village still gather and exchange...

7 Steps to Managing Your Company’s Online Reputation

As more and more of a company’s advertising focus is moving from traditional sources of advertising to digital media, it has become increasingly important to protect your company’s online image and reputation. Cyberattacks and security breaches threaten...

Marketing Your Brand on Google +

It’s clear that the ultimate goal of Google+ isn’t to become just another Facebook clone. Rather than imitate what other networks do well, Google+ is designed to serve as a foundational layer for interaction between the world of social media and search engines. That’s...
 
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