Why Storytelling is So Important for Your Brand

Stories around the campfire have always bonded people, enhanced loyalty, encouraged communication and acted as an essential channel for sharing history and current events. For today’s marketers, consumers in the global village still gather and exchange...

Are You Reaching Your Target Market? If Not, Here’s How

  In order for your business to have a solid foundation, you must take steps to determine your typical customer and develop your marketing strategy around them. With the economy still recovering and advertising budgets shrinking, targeted marketing is only...

Website Content Tips: Improve Your Content Marketing Goals

Creating effective content for the web requires discipline, effective writing and plenty of elbow grease. How can you start creating content that is exciting and gets people interested in what your company has to offer? Here are seven web content tips to help improve...

Search Marketing is More Than a Number

Since its invention, Search Engine Marketing (or SEM) has become a vital part of the advertising world. Used by companies and businesses to direct people towards their website, SEM can easily reach more people than any billboard, flyer, or commercial ever would. It...
 
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