Social media optimization (SMO) involves using social media networks to create brand awareness by making your content more engaging and easier to share. Marketers should keep in mind that SMO shares a common goal with search engine optimization (SEO) in that both aim...
Like any of your marketing efforts, the impact of a social media contest depends on what you want to achieve. From building a more loyal following on your social media networks to seeing an immediate shift in your bottom line, contests can have a drastic and almost...
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