How to Find Your Target Audience on Social Media

As someone who manages social media for your business, you’re probably always on the hunt for new and innovative ways to explore and utilize this powerful medium to your advantage. Reaching your target audience on social media sites takes a little work and...

PPC Online Marketing: The Best Starting Point for Small Businesses

  As one of the most effective ways to generate leads online, businesses consistently choose pay-per-click (PPC) advertising to help promote their business. Developing the SEO to get your site ranked for competitive keywords can take years of work. With PPC...

Yelp Advertising vs. Google Adwords vs. Facebook Advertising

From pricing models to the type of ads offered, Facebook , Yelp, and Google have more than a few things in common. To the untrained eye, it may even seem that there are only minor or subtle differences that differentiate them. While these superficial similarities can...