Tips for Using Google Adwords

  Using Google Adwords to promote your business and pull in more sales is a no-brainer for many businesses, especially those just starting out who may not have a large advertising budget to work with. This innovative form of online advertising is built on the...

Organic Rankings vs. Paid Ads – What’s the Difference?

  Often businesses are confronted with the terms “organic search” and “pay-per-click advertising” when investigating how to increase their online presence. While these are two very different strategies to online marketing, both can be...

Tips for Creating a Google Remarketing Ad Campaign

The days of physically going to a store to make a purchase may be a thing of the past; shopping online is now the new normal. In fact, according to a study published in the Wall Street Journal, seventy percent of Americans prefer to shop from their favorite retailers...

PPC Online Marketing: The Best Starting Point for Small Businesses

  As one of the most effective ways to generate leads online, businesses consistently choose pay-per-click (PPC) advertising to help promote their business. Developing the SEO to get your site ranked for competitive keywords can take years of work. With PPC...

Yelp Advertising vs. Google Adwords vs. Facebook Advertising

From pricing models to the type of ads offered, Facebook , Yelp, and Google have more than a few things in common. To the untrained eye, it may even seem that there are only minor or subtle differences that differentiate them. While these superficial similarities can...