7 Steps to Managing Your Company’s Online Reputation

As more and more of a company’s advertising focus is moving from traditional sources of advertising to digital media, it has become increasingly important to protect your company’s online image and reputation. Cyberattacks and security breaches threaten...

Tips for Creating a Google Remarketing Ad Campaign

The days of physically going to a store to make a purchase may be a thing of the past; shopping online is now the new normal. In fact, according to a study published in the Wall Street Journal, seventy percent of Americans prefer to shop from their favorite retailers...

PPC Online Marketing: The Best Starting Point for Small Businesses

  As one of the most effective ways to generate leads online, businesses consistently choose pay-per-click (PPC) advertising to help promote their business. Developing the SEO to get your site ranked for competitive keywords can take years of work. With PPC...

Marketing Your Brand on Google +

It’s clear that the ultimate goal of Google+ isn’t to become just another Facebook clone. Rather than imitate what other networks do well, Google+ is designed to serve as a foundational layer for interaction between the world of social media and search engines. That’s...

What is Google Hummingbird?

Every major update to the Google algorithm has meant a drastic ensuing change for web developers everywhere. Google Panda brought in new penalties for designing content for search engines rather than readers. Shortly thereafter, Google Penguin closed some of the more...