Organic Rankings vs. Paid Ads – What’s the Difference?

Often businesses are confronted with the terms “organic search” and “pay-per-click advertising” when investigating how to increase their online presence. While these are two very different strategies to online marketing, both can be beneficial...

Google AdWords: 5 Tips for Optimizing Your Campaigns

Creating a successful AdWords campaign can be a battle of trial and error. Through perpetual and almost never-ending refinement, you can continually give an edge to your ad campaigns. But just what to refine and how to do it isn’t always obvious. Of all the advice...
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