Organic Rankings vs. Paid Ads – What’s the Difference?

Often businesses are confronted with the terms “organic search” and “pay-per-click advertising” when investigating how to increase their online presence. While these are two very different strategies to online marketing, both can be beneficial...

Google AdWords: 5 Tips for Optimizing Your Campaigns

Creating a successful AdWords campaign can be a battle of trial and error. Through perpetual and almost never-ending refinement, you can continually give an edge to your ad campaigns. But just what to refine and how to do it isn’t always obvious. Of all the advice...

Why You Should Be Using Adwords to Promote Your Blog

What is AdWords? AdWords is Google’s advertising platform and principle source of revenue, earning them approximately 97 percent of their revenue last year. AdWords helps web developers to participate in the countless searches performed on Google every day by drawing...