Search Marketing is More Than a Number

Since its invention, Search Engine Marketing (or SEM) has become a vital part of the advertising world. Used by companies and businesses to direct people towards their website, SEM can easily reach more people than any billboard, flyer, or commercial ever would. It...

Tips for Creating a Google Remarketing Ad Campaign

The days of physically going to a store to make a purchase may be a thing of the past; shopping online is now the new normal. In fact, according to a study published in the Wall Street Journal, seventy percent of Americans prefer to shop from their favorite retailers...

PPC Online Marketing: The Best Starting Point for Small Businesses

  As one of the most effective ways to generate leads online, businesses consistently choose pay-per-click (PPC) advertising to help promote their business. Developing the SEO to get your site ranked for competitive keywords can take years of work. With PPC...

Yelp Advertising vs. Google Adwords vs. Facebook Advertising

From pricing models to the type of ads offered, Facebook , Yelp, and Google have more than a few things in common. To the untrained eye, it may even seem that there are only minor or subtle differences that differentiate them. While these superficial similarities can...

Google AdWords: 5 Tips for Optimizing Your Campaigns

Creating a successful AdWords campaign can be a battle of trial and error. Through perpetual and almost never-ending refinement, you can continually give an edge to your ad campaigns. But just what to refine and how to do it isn’t always obvious. Of all the advice...