Why Storytelling is So Important for Your Brand

Stories around the campfire have always bonded people, enhanced loyalty, encouraged communication and acted as an essential channel for sharing history and current events. For today’s marketers, consumers in the global village still gather and exchange...

Tips for Including Craigslist in Your Digital Marketing Strategy

If your digital marketing strategy doesn’t include establishing a presence on Craigslist, make it a priority this year to incorporate it. Craigslist can provide your business with more exposure to potential customers as well as help increase your local SEO...

How eBay and Amazon Could Help Improve Your Site’s Rankings

As Google continues to alter its mighty search algorithms to better push targeted and relevant content to the forefront of their search results, savvy web marketers must change their tactics to keep up in the rankings. The search highway is littered with techniques of...

Develop a Better Web Design to Lower Bounce Rate

The bounce rate of your website is the number of visitors who never make it beyond the first page of content and navigate away quickly. A high bounce rate means that your website is falling short of engaging visitors to the degree needed to hold their attention or...

Organic Rankings vs. Paid Ads – What’s the Difference?

Often businesses are confronted with the terms “organic search” and “pay-per-click advertising” when investigating how to increase their online presence. While these are two very different strategies to online marketing, both can be beneficial...
 
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