Creating effective content for the web requires discipline, effective writing and plenty of elbow grease. How can you start creating content that is exciting and gets people interested in what your company has to offer? Here are seven web content tips to help improve...
Digital marketing may not be a household phrase, but in the world of marketing, there’s nothing more exciting or important. Broken down to its most basic elements, digital marketing is essentially brand promotion on 21st century electronic media. It combines popular...
Social media optimization (SMO) involves using social media networks to create brand awareness by making your content more engaging and easier to share. Marketers should keep in mind that SMO shares a common goal with search engine optimization (SEO) in that both aim...
As search engines like Google continue to use content quality and markers to help determine your performance in search engines, both content and social media marketing are rapidly becoming more potent. In the near future, both of these types of marketing may be...
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