Since its invention, Search Engine Marketing (or SEM) has become a vital part of the advertising world. Used by companies and businesses to direct people towards their website, SEM can easily reach more people than any billboard, flyer, or commercial ever would. It...
As someone who manages social media for your business, you’re probably always on the hunt for new and innovative ways to explore and utilize this powerful medium to your advantage. Reaching your target audience on social media sites takes a little work and...
A career in real estate can be exciting and rewarding, but it can also be fickle. The Bureau of Labor Statistics reports that realtors made anywhere between $20,700 and $95,540 in 2012. This large gap has to do with it being a commission based industry: if a realtor...
As more and more of a company’s advertising focus is moving from traditional sources of advertising to digital media, it has become increasingly important to protect your company’s online image and reputation. Cyberattacks and security breaches threaten...
Marketing your product or service online can be accomplished in one of three ways: through paid media, such as ads purchased on a social media platform; owned media, which includes your website, email, social media pages, etc.; and, earned media, which are shares,...
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