As someone who manages social media for your business, you’re probably always on the hunt for new and innovative ways to explore and utilize this powerful medium to your advantage. Reaching your target audience on social media sites takes a little work and...
As of last year, more than nine out of ten American businesses use to help market their products and services. Social media marketing is here to stay, and truthfully that’s reason to celebrate. Incorporating Twitter into your marketing strategy...
Between market research and depth of experience, generating leads from blogging is becoming more of a science than an art. As you may know, blogging is especially potent for lead generation because it allows you to target a specific customer base with an already...
Social media optimization (SMO) involves using social media networks to create brand awareness by making your content more engaging and easier to share. Marketers should keep in mind that SMO shares a common goal with search engine optimization (SEO) in that both aim...
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